Already “Sims” addict, he wanted to compare with Second Life and to see more about this New World. At the beginning, he did not want to spend too much of money and as he did not control all the mechanism yet, Dale Peck chose, like most people, for a basic subscription. But quickly, Second Life’s interest was more than a simple game. The potential offered more, than to only have fun. Specialist of programming and computer graphics, Dale Peck then decides to start a new fashion, clothing on and for Second Life. With the idea to dress without spending too much Linden Dollars (L$).

After studies on computer-assisted design for clothing, a first tee-shirt is created in April 2006. Then a shirt and little by little a first collection of swimsuits for men (30 impeccably well-finished suits)… This raised the idea to sell all these creations. At the same time, a new shopping mall has opened on Second Life, and then Dale Peck opens his first shop. In July 2006 : Opening of the first shop “Neon Coyote” displaying 25 models of swimsuits and 25 models of Tee-shirts.

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Commercial success begins. Not only the visitors like “Neon Coyote” creations, but they also buy them ! It’s a going concern and Dale Peck wish to develop his activity.

After having visited some men shops, Dale realized that almost none of them proposed “jockstraps”, model of under clothing extremely appreciated by “connected” men but more especially by the gay customers, extremely present on Second Life. Relearning, numerical making up of forms, etc. for finally putting on sale jockstraps available in 8 colours in September 2006. A big rush occurs then in “Neon Coyote” shop and a lot of boys buy this article finally available on Second Life.

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Now “Neon Coyote” proposes several ranges of jockstraps appreciated by a lot of customers. New collections of shirts, tee-shirts and also jewels can be find now in “Neon Coyote” shops of Second Life.

Dale Peck is always on quest for new ideas and for new textures. His new challenge is to open women shops, with new collections.

In his first life, Dale Peck is an accountant, so will you be surprised by such a success !

The “Coyote Neon” main shops are located on the Southernmost Split and in Manhunt” centers. Some others are also present in dance clubs and shopping malls. You also can find them on the following website.

Translation : Fanny Carbenell